PIERRE SPONCHIADO, CREATIVE DIRECTION.
Graduated from Penninghen in 2005, Pierre Sponchiado founded with Adrienne Bornstein the agency Bornstein & Sponchiado, Design Graphique, Paris. For nine years he was associate Art Director in this partnership. The agency deployed its expertise and passion in the public and private sectors. Through art direction and graphic design (visual identity, graphic design system, typographic design, poster design, editorial design, signage design, web design, photography) the studio offered unique, demanding solutions, in a spirit of high premium modern craftsmanship.
In this continuity, Pierre Sponchiado founded his multidisciplinary graphic design studio in 2014. In 2015, during the second edition of the Graphic Design Festival in Paris, he was invited among 38 big names of international graphic design, to design a poster on the theme ‘Celebrating the Earth’. The 39 posters were exhibited on the Champs-Elysées and in the City Hall of Paris. He is regularly invited to participate as a jury and as a speaker in design schools.
His work was presented in 2016 in the book ‘Design Origin, France’ by Victionary Publishing, devoted to agencies that contribute to the promotion of graphic design in France.
The same year, Pierre Sponchiado joined Logitech in Lausanne as Principal Art Director within the team dedicated to brand strategy and brand experience. He is in charge of the overall visual communication of the new products, the image of Logitech through its campaigns around the world, and in parallel, follows the development of the brand identity of Logitech.
Pierre Sponchiado was awarded for the quality of his work at the European Design Awards in 2012, 2013, 2014 and 2016.
In 2018, his team received a Red Dot Design Award for the global campaign for the 'Craft' premium keyboard. In 2020, another Red Dot Design Award honors the 'Feel Better, Do Better’ digital campaign.
At the International Design Awards in 2020, his work was honored with the 'Best Graphic Design Of The Year' award for the art direction of the 3D characters of the Logitech's Ergo category.
In 2021, as part of the Defy Logic campaign, he provided art direction for the films of the european influencers for the first ever Logitech film that has been broadcasted during the Super Bowl, in front of more than one hundred million spectators. The spot is unanimously hailed by the American press as one of the best spot designed in-house for the Super Bowl.
CLIENTS
Agence Anthony Béchu
Agence Précision
Ante Prima Consultants
Arjowiggins
Bachmann Architecture
Barthelémy – Ifrah Architecture
BDC Conseil
Betc Euro RSCG
Bruno Moinard, Agence 4BI
Bolloré
Cabinet Le Mazou
Centquatre – 104 – Paris
Château de Versailles
Citroën
Cité nationale de l'histoire
de l'immigration
Comme des Garçons
Compagnie Arny Berry
Coralie Beauchamp, designer
Dagobert
EDF
Euro RSCG C&O
Esag Penninghen
Focus Features
Fritz & Associés – Elke Danet, architecture intérieure
Galerie Paule Friedland
et Alexandre Rivault
Grimaldi Forum, Monaco
Groupe Müller – Campa
Grosvenor
Havas Média
Intramuros
Jean de Gastines
KTM Advance
La Ferme du Buisson
La Halde
Lan Architecture
Agence Précision
Ante Prima Consultants
Arjowiggins
Bachmann Architecture
Barthelémy – Ifrah Architecture
BDC Conseil
Betc Euro RSCG
Bruno Moinard, Agence 4BI
Bolloré
Cabinet Le Mazou
Centquatre – 104 – Paris
Château de Versailles
Citroën
Cité nationale de l'histoire
de l'immigration
Comme des Garçons
Compagnie Arny Berry
Coralie Beauchamp, designer
Dagobert
EDF
Euro RSCG C&O
Esag Penninghen
Focus Features
Fritz & Associés – Elke Danet, architecture intérieure
Galerie Paule Friedland
et Alexandre Rivault
Grimaldi Forum, Monaco
Groupe Müller – Campa
Grosvenor
Havas Média
Intramuros
Jean de Gastines
KTM Advance
La Ferme du Buisson
La Halde
Lan Architecture
Landor Associates
Lankry Architecture
La Samaritaine
Laser
Lectra
L'Oréal
Louis Vuitton – LVMH
Magic Garden
Ministère de l'Enseignement supérieur
et de la Recherche
Néomis Animation
Ogilvy Action
Ogilvy One
Outsign
Paris Batignolles Aménagement
Paris Region Lab
Pernod – Ricard
Po & Po architecture
Promotelec
Ratp
Rennes Métropole
Room Number
Saint-Lô Agglomération
Samaritaine
Sekwana
So Wine
Spirale Architecture
UNEP
Vae Solis Corporate
Veolia
Versatile Records
Ville de Blagnac
Ville de Lyon
Ville de Paris
Ville de Saint-Lô
Vogue USA
WAD trend magazine
Zotoprod
Lankry Architecture
La Samaritaine
Laser
Lectra
L'Oréal
Louis Vuitton – LVMH
Magic Garden
Ministère de l'Enseignement supérieur
et de la Recherche
Néomis Animation
Ogilvy Action
Ogilvy One
Outsign
Paris Batignolles Aménagement
Paris Region Lab
Pernod – Ricard
Po & Po architecture
Promotelec
Ratp
Rennes Métropole
Room Number
Saint-Lô Agglomération
Samaritaine
Sekwana
So Wine
Spirale Architecture
UNEP
Vae Solis Corporate
Veolia
Versatile Records
Ville de Blagnac
Ville de Lyon
Ville de Paris
Ville de Saint-Lô
Vogue USA
WAD trend magazine
Zotoprod
AWARDS
International Design Awards 2020
Best Graphic Design Of The Year
Feel Better, Do better integrated campaign
the project
Red Dot Design Awards 2020
Essen – 2020
Brand & Communication Design
Feel Better, Do better integrated campaign
the project
Red Dot Design Awards 2018
Berlin – 2018
Brand & Communication Design
Logitech Craft Keyboard campaign
the project
European Design Awards 2016
Vienna – May 2016
Silver ED-Award
Annual report category
Paris Batignolles Aménagement
the project
Silver ED-Award
Cards & Flyers category
Ante Prima – Greeting notebook
the project
Best Graphic Design Of The Year
Feel Better, Do better integrated campaign
the project
Red Dot Design Awards 2020
Essen – 2020
Brand & Communication Design
Feel Better, Do better integrated campaign
the project
Red Dot Design Awards 2018
Berlin – 2018
Brand & Communication Design
Logitech Craft Keyboard campaign
the project
European Design Awards 2016
Vienna – May 2016
Silver ED-Award
Annual report category
Paris Batignolles Aménagement
the project
Silver ED-Award
Cards & Flyers category
Ante Prima – Greeting notebook
the project
European Design Awards 2014
Cologne – May 2014
Bronze ED-Award
Company Implementation category
Nomade Architects Visual Identitythe project
European Design Awards 2013
Belgrade – June 2013
Gold ED-Award
Chronology of the French History of Immigration – The National City of the History of Immigration – Paris
the project
European Design Awards 2012
Helsinki – June 2012
Bronze ED-Award
Company Implementation category
Spirale Architects Visual Identity
the project
Cologne – May 2014
Bronze ED-Award
Company Implementation category
Nomade Architects Visual Identitythe project
European Design Awards 2013
Belgrade – June 2013
Gold ED-Award
Chronology of the French History of Immigration – The National City of the History of Immigration – Paris
the project
European Design Awards 2012
Helsinki – June 2012
Bronze ED-Award
Company Implementation category
Spirale Architects Visual Identity
the project
EXHIBITIONS
Graphic Design Festival 2015
Pierre Sponchiado is invited among 38 great international graphic designers to design a poster on the following theme:
‘Celebrating the Earth’
JCDecaux Parisian ad billboards
Exhibition on the Champs-Élysées and in the City Hall of Paris
Curator: Michel Bouvet
Graphic Design Festival 2014
Paris – Cité de la Mode et du Design
For the first Graphic Design Festival in Paris, Bornstein & Sponchiado is invited to exhibit at the City of Fashion and Design amongst 40 other young french graphic design agencies.
Un tour de France des jeunes designers graphiques – Nouvelle Vague
Curator: Michel Bouvet
PRESS & BOOKS
Business card 3 – 2009
Laurence King publishing LTD
Designs on Saying Hello
United-Kingdom
Diagrams – october 2009
Rotovision
Innovative solutions
for graphic designers
United-Kingdom
Etapes #154 – march 2008
L’art aux rayons X
France
Novum – world of graphic design
july 2007
International issue
Germany
Nikau #1 – june 2007
France
CB NEWS #929
june 18th 2007
Bon goût de rigueur
France
Design in Europe – 2007
France
Etapes #144 – may 2007
France
Pierre Sponchiado is invited among 38 great international graphic designers to design a poster on the following theme:
‘Celebrating the Earth’
JCDecaux Parisian ad billboards
Exhibition on the Champs-Élysées and in the City Hall of Paris
Curator: Michel Bouvet
Graphic Design Festival 2014
Paris – Cité de la Mode et du Design
For the first Graphic Design Festival in Paris, Bornstein & Sponchiado is invited to exhibit at the City of Fashion and Design amongst 40 other young french graphic design agencies.
Un tour de France des jeunes designers graphiques – Nouvelle Vague
Curator: Michel Bouvet
PRESS & BOOKS
Red Dot Design Awards – 2020
International Year Book
Communication Design
Germany
Red Dot Design Awards – 2018
International Year Book
Communication Design
Germany
Design Origin France – 2016
Victionary Publishing
United-Kingdom
Etapes #220 – july-august 2014
ED Awards 2014
par Caroline Bouige
France
Choi's Gallery Vol.18 – september 2012
The World's Best Graphics
China
Novum – world of graphic design
Dossier design & Architecture
june 2012
International issue
Germany
Etapes #184 – september 2010
Fines lames
par Caroline Bouige
France
International Year Book
Communication Design
Germany
Red Dot Design Awards – 2018
International Year Book
Communication Design
Germany
Design Origin France – 2016
Victionary Publishing
United-Kingdom
Etapes #220 – july-august 2014
ED Awards 2014
par Caroline Bouige
France
Choi's Gallery Vol.18 – september 2012
The World's Best Graphics
China
Novum – world of graphic design
Dossier design & Architecture
june 2012
International issue
Germany
Etapes #184 – september 2010
Fines lames
par Caroline Bouige
France
Business card 3 – 2009
Laurence King publishing LTD
Designs on Saying Hello
United-Kingdom
Diagrams – october 2009
Rotovision
Innovative solutions
for graphic designers
United-Kingdom
Etapes #154 – march 2008
L’art aux rayons X
France
Novum – world of graphic design
july 2007
International issue
Germany
Nikau #1 – june 2007
France
CB NEWS #929
june 18th 2007
Bon goût de rigueur
France
Design in Europe – 2007
France
Etapes #144 – may 2007
France